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‘Friend of Downtown’ contest hopes to drive traffic to Salt Lake businesses

At the Downtown Alliance, we are the biggest cheerleaders for downtown Salt Lake City.

If someone were to ask us what our favorite part of Utah is, we would say downtown Salt Lake City.  What can we say? We love the buildings, the concerts and the accessibility. Above all, we love the businesses. Plus, what better place to have as homebase for all the wonderful skiing, snowboarding and outdoor opportunities?

That’s why we kicked-off an eventful 2014 with Friend of Downtown (#FriendOfDowntown), a social media scavenger hunt that is focused on driving foot traffic, interest and awareness to downtown partners.

Participants are encouraged to locate #FriendOfDowntown stickers, or guess an iconic location in order to receive a discount. By simply tweeting, commenting on a Facebook update, or tagging a business in an Instagram post, participants are able to discover new businesses and city locations, plus receive specials that can only be accessed through the campaign.

This campaign highlights eight fantastic partners, each one highlighting the impressive variety of businesses and events that can be found downtown.

1. GREENbike Share

2. Off The Grid

3. Utah Museum of Contemporary Art

4. Squatters

5. City Weekly

6. Salt Lake Power Yoga

7. The Rose Establishment

8. Living Traditions Festival

All businesses will be highlighted on the Downtown Alliance Facebook page, so feel free to check us out for daily updates!

Keni Nelson with Friendemic contributed to this article.