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5 things every writer can learn from fashion blogs

It’s true, fashion blogs are typically filled with pictures of beautiful women dressed in designer shoes that cost more than the average person’s mortgage.

But somehow, under all of that glitz and glam, what is really keeping us coming back for more? After all, they must be doing something right.

Here are 5 things that you can take from fashion and apply to your content.

 

Have a sincere interest

How can you tell the difference between a successful fashion blog and one that is well, garbage? The interest factor. Those who are really passionate about what they’re wearing and how they’re styling their clothes are WAY more successful than those who just take a selfie of themselves in their McDonald’s uniform. This same concept, believe it or not, can be applied to your content. If you care about what you’re writing about, so will your readers. Whereas, if you’re writing about something you could care less about, you can kiss your following goodbye.

 

Be a trend setter

The word trendy doesn’t just apply to fashion or Twitter. You can get the “get it girl” attitude just as easy with your content. Don’t just write about what you’re interested in—stay current on the trends surrounding your industry and expound upon that. Do you own a tech business? Then pounce on the latest iPhone release. If it’s trending, so should your content.

 

Use word candy

Yes, eye candy is how fashion blogs thrive—you see that pair of Christian Louboutin’s and swoon. You see that girls bikini body—queue the jealousy. So how can you add that same envious feel to your content? Easy—think, word candy. Write about captivating things that will make your next door neighbor jealous. Own a cupcake business? Write a tantalizing cupcake recipe that will leave readers drooling on their keyboard. Starting a travel blog? Write about your serene trip to Maui that will have all of your friends wanting to escape to the beach.

 

Hone in on your audience

Fashion bloggers know what their viewers want to see—they want to see pretty pictures with pretty girls in pretty clothes. In the world of content, understanding what your readers want has never been more crucial. Because let’s face it—if your site isn’t giving them what they want, there are hundreds of other sites that can provide them with the information they are seeking.

 

Be edgy

What do leather leggings, stiletto heels, and hot pink lipstick all have in common? They’re edgy! But edginess doesn’t just apply to the fashion industry. If you want to create content that everyone will be talking about, think edgy. Granted, don’t go over the top and start blogging about offensive and irrelevant subjects, but rather, push your subject to the limits—trust me, it might just take you places you never thought you’d be.